(CLOSED SESSION) Session 4 | Leveraging technology in investment promotion: from targeting to impact measurement

Dec 9, 2026 | 3:30 PM - 4:30 PM

CC9

Description

Emerging technologies are rapidly transforming how IPAs design and implement their strategies. From investor targeting and lead generation to project tracking and performance measurement, new tools offer opportunities to enhance precision, responsiveness and strategic insight. This session will explore how IPAs are integrating digital tools, data analytics and artificial intelligence into their operations. What concrete applications are emerging? How can these tools support more effective targeting and stronger monitoring and evaluation frameworks? And what challenges do agencies face in terms of data, skills and governance?

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