Digital Ministerial


Ana Paula De Jesus Assis


IBM EMEA General Manager


Ana Paula Assis is the General Manager for IBM Europe, Middle East, and Africa (EMEA) since January 2022. In this role, she is responsible for IBM’s business operations, driving revenue growth, client satisfaction and employee engagement in a region with more than 100 countries. With more than 25 years of international experience in the Information Technology market, Ana Paula is an eminent leader in strategic business development, transformation and change management in multicultural environments. Since her appointment early this year, Ana Paula has been successfully leading IBM’s AI and Hybrid Cloud strategy in the region, driving the business to deliver consistent double digit growth in the last three quarters. In addition to her current role - starting January 1, 2023 - Ana Paula will also become Chairman of IBM in Europe, Middle East and Africa, being responsible for IBM’s relationship with the European Union as well as other institutions across the region, advancing topics that matter to our business and Society. Ana Paula was previously General Manager of the Client Transition Office supporting more than four thousand clients in the process of transitioning their services to Kyndryl. Before this, she was the General Manager for IBM in Latin America, where she drove sustained growth and increased market share. She also held multiple positions in the USA and China. Ana Paula joined the list of the top 100 executives with best reputation in Brazil according to MERCO in 2021. She has also been awarded as the leading IT executive by Valor Economico newspaper, Forbes most powerful women in Brazil, and Forbes Best CEOs Brazil (2019) and as “Personality of the Year – Digital Transformation” by Institute Learning & Performance (2018). Ana Paula was also member of the board of Junior Achievement Americas, one of the largest philanthropic organizations dedicated to inspiring and preparing young students to become entrepreneurs between March 2018 and January 2022. She graduated in Computer Science and holds a post degree in business management by FGV and an MBA by Fundação Dom Cabral.

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