Data & AI Sales Leader at IBM, responsible of driving the adoption of cutting-edge technologies—particularly generative AI, analytics, and enterprise cloud solutions—across strategic industries in Northern Latin America. With over 10 years of experience at the intersection of sales strategy, solution architecture, and customer success, Soraya helps organizations transform data into intelligent action.
Specialist in the design of AI-driven business strategies that generate real impact—from operational efficiency to customer experience, Soraya has served as a trusted advisor to C-level executives navigating the complex landscape of digital transformation.
Recognized as a featured speaker at international and national AI conferences and strategic forums across North Latam
🎯 Key strengths:
watsonx SME with hands-on expertise in trustworthy AI, foundation models, and responsible data use
Certified in IBM’s Corporate Service Corps, Blue Core Coaching, and Virtual Selling
Strong advocate of human-centered AI that balances innovation with trust, ethics, and purpose
This speaker willtalk about
Find here the list of all the sessions presented by this speaker in order not to miss any of it.
