Changing Markets Foundation
George is Campaign Manager at the Changing Markets Foundation, a Dutch non-profit formed to accelerate solutions to sustainability challenges by leveraging the power of markets. Much of their work involves exposing irresponsible corporate behaviour, and George has worked across the fashion, fisheries, food and plastics sectors pushing for corporate accountability. He leads the organisation’s ‘Fossil Fashion’ campaign, exposing the industry’s environmentally disastrous reliance on fossil fuels during the climate crisis as well as the organisation’s latest project, greenwash.com. George is also a board member of the Conscious Advertising Network.