OECD Global Forum on Local Development 2026

CD

Cristina Damian

United Way Worldwide

Director of Resource Development and Communication

Biography

Cristina Damian is an experienced United Way professional, working for the organization for 20 years. She is currently the Director of Resource Development and Communication for Europe and Middle East at United Way Worldwide and previously she held the position of CEO of United Way Romania. Before joining United Way, Cristina has worked in the corporate sector for renowned companies like Deloitte and Vodafone, having held regional positions in management and marketing, among which Marketing Manager for Romania and Bulgaria at CMS Cameron McKenna, Head of Marketing & Communication for Romania and Moldova at Deloitte and Marketing Coordinator at Vodafone. During this time, she gained a solid experience by managing marketing and communication campaigns and strategies, mergers, rebranding processes and large events (fundraising, sports competitions, conferences).

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