Session 9: The revolution needed in public communication
Oct 12, 2026 | 4:00 PM - 5:00 PM
CC9
Description
Profound changes in today’s increasingly fragmented and individualised information ecosystem result in big challenges for public communication. In many cases, government messaging struggles to break through, appears too often as political positioning, or as top-down information sharing. This session will draw on cutting-edge practices to explore how governments can move from traditional information dissemination towards engaging and credible two-way forms of communication and active listening that build understanding, strengthen trust, and lay the groundwork for effective public action.
