OECD International Conference - The Consumer Marketplace of the Future

Effective Disclosures and Dark Commercial Patterns Online

Jun 17, 2021 | 10:30 AM - 11:30 AM


The first part of this session will consider consumer reactions to online disclosures, acknowledging the role of information overload and other behavioural biases. The session will also highlight possible ways to make online disclosures more effective, drawing upon recent empirical evidence. It will cover a number of different disclosure applications, such as advertising, personalised pricing, terms and conditions, product recalls or class action notices. The session will also explore how some online choice architectures may lead consumers to make decisions that may not be in their best interests (also known as dark commercial patterns) and discuss possible policy responses.

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