OECD Local Skills Week: Future-Proofing Local Skills Systems


Pau Solanilla Franco

Ajuntament de Barcelona

Commissioner for City Promotion


Commissioner of City Promotion of Barcelona is responsible for economic promotion and Barcelona branding. Extensive experience in the institutional and corporate affairs, has been director of global relations for Digital Future Society at the Mobile World Capital Barcelona Foundation, General Director of Llorente & Cuenca for Panama and Cuba, the Communication, Reputation and Public Affairs Consulting, General Director of the Magtel Group in Morocco and the MENA region, executive advisor at the Secretary of State for the EU of the Ministry of Foreign Affairs and Cooperation of Span and technical advisor at the European Parliament. He has a Master's in Business Administration and undergraduate studies in political science. Author of books and publications, including "The Republic of Reputation: Economy, Power and Emotions" (2019) or "The Energy of the Small: Democracy, Technology and Territory" (2012). It was First Prize on "European Union and green growth" in the 2012 European Blog Contest organized by the Danish Presidency of the European Union.

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