OECD COP28 Virtual Pavilion

Empowering and protecting consumers in the green transition

Dec 12, 2023 | 12:00 PM - 1:30 PM


As key actors of the global economy, consumers and their choices can have a significant impact on the success of the green transition, for example by being able to access and consume products that can be repaired, shared or re-used, as well as by using services involving fewer resources. Yet, as illustrated in a number of studies, while most consumers express a desire to go green, their actual engagement remains low. This session will examine the degree to which consumer policies in jurisdictions address, or may need to be adapted, in order to foster sustainable consumption. It will also explore how a better understanding of consumer attitudes toward sustainable consumption and key barriers or behavioural biases that prevent consumers from making greener choices, can contribute to better policies.

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