OECD International Conference - The Consumer Marketplace of the Future

The Mobile and Hyper-Connected Consumer

Jun 15, 2021 | 10:55 AM - 12:10 PM


The first part of the session will set the scene for consumers in e-commerce and the digital transformation. It will focus on key emerging trends and business models. The session will explore how new technologies, such as artificial intelligence (AI), the Internet of Things (IoT), virtual and augmented reality, and increased personalisation affect consumer behaviour and experiences, including raising new product safety considerations. The session will also consider whether the digital transformation is leaving vulnerable consumers behind and whether specific policy responses are needed.

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