Harri Ketamo, Ph.D., is an entrepreneur with 20 years of experience in cognitive sciences, computational intelligence, complex adaptive systems and game development. Currently he is founder & chairman of Headai, a company developing General Semantic AI for transparent decision making. He is also actively participating academic research as a senior fellow at University of Turku and at Satakunta University of Applied Sciences. Previously Ketamo has been e.g. founder & CEO of gameMiner (game AI), xTask (adaptive learning) and SkillPixels (seroius games). He has had more than 300 presentations, published more than 100 peer-reviewed research articles and developed products (games, MOOCs, adaptive systems, AI) used in more than 120 countries all over the world.