Global Deal Annual High-Level Social Dialogue Forum


Sara Norell


Vice President and Director Assortment, Purchasing & Supply chain


Vice President and Director Assortment, Purchasing & Supply chain at Systembolaget, the Swedish stately owned retailer of alcoholic beverages. The vision is a society where wine, beer and spirit can be enjoyed without anyone harming themselves or others. No harm and care for everyone extends not only to the consumers buying the products, but also to people and the environment being involved and affected all the way down the supply chain. Being one of the largest buyers in the world of wine, beer and spirit, Systembolaget want and can be a driving force for all aspects of sustainability- a better future for both people and the planet. Sara also sits on the board of amfori, a global organization with +2 300 members in 43 countries working for sustainable supply chains. Amfori believes in a world where all trade delivers social, environmental and economic benefits for everyone involved and supply its' members with frameworks, tools, training and a network in 14 countries. Sara has worked in the drinks trade most of her career starting in hotel- and restaurant management.

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