OECD International Conference - The Consumer Marketplace of the Future


Prof. Dr. Lucia Reisch

Professor, Department of Management, Society and Communication, Copenhagen Business School

Inaugural El-Erian Professor of Behavioural Economics and Public Policy at the University of Cambridge


Lucia Reisch is a behavioural economist and full professor of intercultural consumer research and behavioural public policy, specializing in sustainable consumption and production at Copenhagen Business School (CBS) in Denmark. She is one of Europe’s leading academic experts in “nudging”, particularly in the field of sustainable consumption and production, and leads the Consumer and Behavioural Insights Group. She is a lifelong member of the German National Academy of Science and Engineering and has been member and chair of several high-level advisory councils to the German government. As of September 2021, she will move to Cambridge University (UK), El-Erian Professorship in Behavioural Economics and Policy.

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