OECD International Conference - The Consumer Marketplace of the Future


Alex Cone

IAB Technology Laboratory

Vice President, Privacy & Data Protection


Alex leads Tech Lab’s privacy, accountability, and addressability initiatives. Before Tech Lab, Alex was a product management leader at Xandr, directly responsible for its privacy and creative product and engineering plans, execution and go to market. During his 7 years at AppNexus (now Xandr) Alex gained a deep understanding of the ad tech industry working globally on a diverse portfolio including a video DSP, publisher ad server and advanced ad quality policy and enforcement products. Alex holds a master’s degree in International Relations focused on European Union Policy Studies, and before AppNexus worked in government and not for profit roles. Alex draws on his unique experience as a tech leader with international policy chops to advance technical standards to enable the digital advertising ecosystem to sustainably navigate the major privacy and identity disruption it faces today.